What is up, guys?

It's Andy Friscella, and this is the show for the realest, Say goodbye to the lies, the fakeness, and delusions of modern society. Welcome. Motherfucking Reality. Guys, today we have Q&AF. That's where you submit the and we give you the answers. You could submit your questions a couple of different ways. The first way is- Guys, you can email those questions in to askandy@andyfriscella.

Com.

Or you go on YouTube on the Q&A episodes and drop your question in the comments there, and we will pick some from there as well. This week, we're going to have CTI, that stands for Cruise the Internet. That's where we put topics up on the screen. We talk about what's going on. We speculate on what's true, we speculate on what's not true. Then we talk about how we, the people, need to solve these problems going on in society. Later on in the week, we're going to have some real talk. Real talk is 5 to 20 minutes of me just giving you some real talk. Then sometimes we have 75 Hard Verses. 75 Hard Verses is where someone who has completed a 75 Hard program whose life was a dumpster fire, and then they corrected their life path using the 75 Hard program. They come on, we interview them, we talk about what they did and what you can do to get your life on track as well. If you're unfamiliar 75 Hard, it is the initial phase of the Live Hard program, which is available for free at episode 208 on the audio feed only.

Now, there is a book. It's called The Book on Mental Toughness. It outlines the entire Live Hard program, top to bottom, plus 10 chapters on mental toughness, plus case studies on famous individuals that you know and how they use mental toughness to become who they are today. You can get that book at andyfricella. Com. We do have a fee for the show. The fee is very Very simple. Share the show. You're going to notice that's a big difference between this show and every other podcast is I don't run ads. The reason I don't run ads is because I talk about controversial things, and I don't want to hear any bitching about it from sponsors. I've done very well in business. I fund the show myself. I don't need their money so they can fuck off. I ask, very simply, that you share the show for us. We're constantly facing shadow bands, traffic throttles, censorship, and we need you guys to share the show. So if the message is good, if you believe the message, you stand behind the message, if it makes you think, if it makes you laugh, gives you a new perspective, teach you a new skillset, which you will learn on Q&A every single time, please share the show.

So Don't be a hoe.

Shut up.

All right.

What's up?

What's up, dude?

Happy Monday. Yeah. It'll be a good week. We got a special guest coming back on this week. Yeah.

2.0. Yeah, I'm excited.

Yeah, it's going to be a good show. Yeah, A lot of good things, man. Everything's good. Yeah. Everything's good. Cool. Anything new with you?

No.

Like the hat?

Oh, yeah. You like that? I like the hat. Yeah, I like it, too. That's why I'm wearing it.

Yeah. It's given me some Tom Hanks.

I'm the captain now. Yeah. Somebody told me I look like that guy.

I don't think they did.

Yeah, they told me that.

Who told you that?

The guys out there. Fucking assholes out there.

I had a nickname bag. Nobody called you that. Nobody said that. Sweet, man. We're going to get into some cues.

Yeah, let's do it.

You got some A's? Let's do it. Guys, Andy, question number one. Andy, you don't know me from a can of paint, but I just want to say thank you and that I appreciate everything you have done for me and my family. You are truly doing the Lord's work, brother. So you've talked about how when faced with decisions, weighing out something when you have to act, you don't look at it as what happens what happens if I do this, but rather what happens if I don't. And I love that. And I've been shifting my mindset towards that more lately. My question is, with this mindset, have you found that you have taken on more risk over time and have become more risk-tolerant. I'm sure you don't say, Fuck it. Let me get into anything that comes my way. But is there such a thing as taking on too much for one risk or too many risks all at once? Would love your feedback on this.

Yeah, dude. Of course, that doesn't mean just go roll the dice on every single thing that comes your way. But when you train yourself to look at things as what happens if I don't versus what happens if I do and these things go wrong, you remove a fear barrier that most people can never get through. Because most people will say, Well, what if I do this? What if I do all this work? What if I try this and it doesn't work? They convince themselves that they're going to work very hard. They're going to try all these things. It's not going to work out anyway, so it's not worth the path to go down. And what they don't realize is that you can't really lose if you decide to go because you're going to go down the path and you're going to face obstacles, and that obstacle is going to teach you a lesson. And when you get through that first obstacle, you're equipped with a new lesson. You get through the second obstacle, you get equipped with a new lesson. Third, fourth, fifth, sixth, seventh, eighth, ninth, 10th, you start to get all these lessons and you accumulate new skill sets which allow you to escalate the path much more effectively.

By not going and talking yourself out, it becomes a self-fulfilling prophecy of never gaining any skills and never making any progress. I think that's one of the biggest things that holds people back. What if I do all this shit? What if I sacrifice all this effort, time, energy? Money. Money into this project or into this career, into this business or into this organization that I'm trying to build, and it doesn't work out, and so they don't go. For sure, you could take on too much risk. For sure, you could take on too many things that are risky at once. For sure, those are real concerns, but they're not prevalent enough to concern yourself with. What you should be concerned with is, what is my life going to look like if I do not do what it is I know I need to do? The answer is going to be frustration, disappointment, regret, and bitterness over the course of your life. You have to understand If you don't go do what it is that you know you're supposed to do and you don't become what it is you know you can become, eventually you're going to come to a point in life where you're pissed off and you won't have the time back to go back and redo it.

Yes, of course, you can do too much, but I don't think you should be concerned with that. I think you should be concerned with not doing enough because that's where most people error.

Yeah, I love that. Let's flip this a little bit because you also talk about this ladder of success. Everybody's goal should be moving up those rungs. Is it easier or harder for you to say no now than it was, say, 20 years ago, 25 years ago?

In terms of?

When it comes to these decisions or offerings or opportunities, is Is it easier or harder now to say no to things than it was 20 years ago?

Well, it's easier because, one, I can identify the opportunities as if they're going to work or not work a lot more effectively. Two, I have less time for opportunities. If they don't have an equal upside to what I'm already doing, I can't say yes. It doesn't make sense mathematically. So yes, it's easier to say no now because I have limited time, limited energy, limited resources, because what I going on. I'm also able to recognize when things are a good opportunity and a bad opportunity much better than I could in the beginning. But that lends itself to what I was saying a minute ago, right? So if you never go and you never go down the path ever, how can you ever learn to recognize what is good and what is bad? And so what people end up doing is they end up just falling into the trap of being like their high school or their college buddies and just letting life float by. And eventually, that catches up with them. They get to be in their 40s and their 50s, and that's when they totally give up. They're fat, they're out of shape. They're like, Fuck, I've wasted too much time.

And a lot of those people never recover. You know what I'm saying? And they just waste their whole life away. And it's sad because that's not how we're supposed to live as human beings.

I love that, man. I love it. This is our second question. It's a little windy, but it's a really good question. Let's switch Focus here. Guys, Andy, question number two. Andy, congratulations on selling out your American Freedom Gear so quickly. I tried jumping on it, and everything got wiped right from under me. Which leads me to my question, as obviously you have experience with this very topic, and It's fresh in my mind. How do you give the best customer service to potential buyers if your product sells off the shelves as fast as you put it up for sale online and the restock won't be available for months? For context, my husband and I run a direct consumer, Black Angus beef business in Southern California. Yes, your favorite state. And we have limited amounts of bulk freezer beef available throughout the year. Our business has grown slow and steady, and it takes about two years from start to finish to have beef done correctly to fill the freezers. And because of this slower growth, I've had time to share our story as ranchers and share a lot about the beef and cattle industry, and people love that on social media.

I have a great email list that connects potential buyers with our business business, and they love to seem to get to know us as ranchers and having that presence online and within the community. People are more focused about their food and where it's coming from, so we're getting a lot of good, I guess, spark, you can call it. And it's great because we have a larger audience to sell our beef, too. It's a blessing and a curse, though. So when I send out an email that we're about to get ready to sell our beef, we sell out in a few hours. In this past week, we sold 11 whole beef in under 4 hours, and we received We receive many phone calls, text, and emails from frustrated people who have been waiting to purchase our beef for six months to a year, almost. And they are in disbelief and discouraged, mentioning that they're going to be shopping elsewhere if they cannot get their hands on our products. How do we unpack this? I guess, go back to the question, how do you maintain those potential buyers when you have such an exclusive product that move so fast?

How do you maintain those?

First of all, you got to do a great job with the people that are buying. What it sounds like to me is you have a really good opportunity that you're not recognizing, which is to build your brand equity around the scarcity of your product. Ideally, right now in this position, you should be working on how to scale your supply so that you can meet demands. But in the meantime, it's not a bad thing that you have such demand because it creates more demand and more demand and more demand. While people might be frustrated and while they might be angry, it only creates a scenario where people want your product more, and it drives the value higher in the consumer's brain. Because you don't have the capacity to serve those customers right now, you should be leaning into the scarcity of your product to build the brand equity while you're working on the ability to scale up operations to fulfill the demand that you have. And so how would you create goodwill between you and the customers that can't get the products? There would be things that you could do to get those people engaged. And I'm not going to do this for you right now, but you would have to be creative and come up with a way to keep these customers engaged into your brand over the course of time.

A company that does this very well is Maker's Mark. I love Maker's Mark, even though I I haven't had a drink of whiskey since 2018 because I get wild as fuck. You become a rancher. Yeah, it's not good for me or anybody else. But I love Maker's Mark, and if I drink whiskey, that's what I always drink. If you sign up for their email list, they have a really cool email list process where over the course of the year, they send you newsletters and little gifts, just goofy shit, like socks or a or just stickers or cool shit that is low cost to keep people engaged with the brand. If I were running your company, I would create some really strong branding. It sounds like you're doing around the ranch, around what you do, around why you do it and how you do it with a strong logo presence. I would come up with six times a year where you either send out a newsletter or some sticker packs or some reminder You're like, Hey, we're still here. I would create a preference program right now based around your regular customers where they can get preference when the product comes available.

These are all things that you can do to make this a little bit better for your brand. But ultimately, at the end of the day, not being able to fulfill the demand for your product isn't the worst problem in the world if you leverage it properly. When If you continue to sell out and you continue to sell out and you continue to sell out, yes, people get mad, but when they eventually get it, how much extra happy are they? You see what I'm saying? So this is a way that you can leverage in situations where you can't fulfill the demand that will actually help your company's image in the eyes of the customer.

Yeah, see, I've never... And it's funny because when I was reading this question, I'm like, Fuck. But you're given this answer, it mindfuck me because you would think, Man, you're getting all these emails bills and text. But on the same side, we see this stuff, too, even with the.

Yeah, I mean, dude, people get pissed.

But what you're saying is that that's not necessarily a bad thing.

I mean, it's not a great thing, but it's not the worst thing in the world if you handle it properly. You know what I'm saying? Sometimes when people are upset, dude, people are vocal, okay? And people that are vocal are also vocal when you do the right thing by them. So if they're pissed off, you can usually switch that around a positive situation by over-correcting it to where they're singing your praises out in public. How could you do that? That's what you need to think about. How could you take these customers who want to be customers but can't be because you can't fulfill them and make them bigger fanatics of the brand? How could you create more demand? How can you create more excitement? That just takes some creative thinking. If I was able to sit down with you for a few hours, I'm very confident we would come up with an effective strategy to do this.

It's funny, too, because I think, too, scarcity, there's a lot of businesses or companies that operate just solely off of scarcity. You look at Ferrari, the fucking brand new car that's coming out, there's only going to be so many of them. Yeah, that's right. There's a lot of people that can afford it.

They categorize their customers in three categories. They have top, VIP, and then regular. For you to be able to get the badass releases, like the new SF, XX, 90 that's coming out, bro, you got to a VIP or a top customer, and that means you have to have history, and it means you have to have been loyal. That's a way they control demand around their cars. You can do the same thing with your meat. I actually think you're in a really good position to leverage that. You've just got to figure out a way to connect with those people who aren't getting so that that way, whenever you scale up your ability to fulfill the demand, they're still wanting your product.

I think it's important, too. I'm going to ask you this because we got to be very, very clear. Ferrari can do that. You don't see Prius doing that. The difference in the quality of that product, it has to be fucking-Yeah, this typically only works for premium products.

It can work for gimmicky products, things that get trendy, but typically this really only works for in-demand premium products. There's things in history that I can think of, like fucking beanie babies, like these little stuffed animals people used to collect and shit that were like, bullshit, right? But people will get fanatical. And there's always cases like that where there's... But still, dude, that's limited release shit. You know what I mean? And Every time you have limited release shit, it's an opportunity to create scarcity demand.

Yeah, I love that.

And that's something that we go more in-depth on in our taste syndicate, too. If you're looking for more in-depth information on things like that, Areté Syndicate is something that you guys should look at. It's artesindicate. Com.

I love it. Let's get to our third and final question, guys. Andy, question number three. Dear Andy, I'm a 27-year-old that is basically fucked off their entire life with drugs and partying. Last year, I had some near-death experiences and have completely changed my life since then with working out and eating healthy and staying sober. My question to you is, what advice do you have to someone that has the anxiety of starting too late? I know this is a sunk cost fallacy in a way, and I still show up to the fight every day. I'm in the best place mentally and physically, but I still find myself with the anxiety that I am behind. I feel like I know the answer, but would really like to hear it from you.

You are behind. You are behind. You fucked off for seven years. You are behind. You should have anxiety, and you should have urgency, and you should want to go. You shouldn't try to run from that anxiety because that That anxiety is telling you, Hey, bro, it's time to get your fucking ass in gear. So yeah, you are behind because you fucked off. Happy that you recognize that. I'd stay sober, I'd get your fucking ass in shape, and I'd get focused. Otherwise, by the time you're 40, you're going to be broke as fuck working at Wendy's. So that's the truth. And that anxiety that you feel is a great driver for ambition, success, and creation. And so many people want to eliminate every single feeling that's uncomfortable and every single feeling that that they don't want to live with, and they ignore the fact that these things are trying to tell them something. We live in a totally fucking pussified society where every single motherfucker wants to be in Zen state all the time. Well, I'm going to tell you what, bro, these Zen state motherfuckers don't create anything. They don't build anything. They don't become anything.

And eventually, they have to come to terms with, They fucked off their whole lives. You're lucky that you've only fucked off to your 27. And a lot of people will say, Oh, well, it's not too late. It's not too late. It's not too late, but you are behind. So it's time to get your ass in gear. It's time to get going. It's time to make whatever it is that you want out of your life, make that start happening, and that's going to require you to become the best version of you, which means staying sober, which means getting fit, which means getting educated, which means stopping filling your mind with mindless bullshit and start filling your mind with shit that's going to make you better. If you do these things and you go out every single day and you check off win after win after win after win, you'll be able to catch up to everybody else pretty quick. Because while everybody else may not have been fucking off the way that you have been, they still only go half speed. So if they're going half speed and you can pick it up to actually execute at full speed, you'll catch and pass those people.

But you should have anxiety. You are behind, and you need to get your shit together. That's what I would say. I love it. Yeah. Let's do it one more.

Guys, Andy, question number 4. Hi, Andy. I'm a 24-year-old who recently joined my family business one year ago. We are a contract manufacturer doing about 5-10 million in revenue per year. The company has been around for 40 years.

5-10 million. That's a pretty big disparity. Is it five or is it 10? It's like double the amount.

It's like seven?

I'm doing 1-50 million a year.

Yeah, I don't know. Because COVID, bro. I mean, the Bidenomics, I don't know. But growing up, I worked in the business from the age of 12 to 18 on the weekends and summers. So I have a very intricate knowledge about how we function in our products. During COVID, the business had staffing issues and wasn't able to meet customer expectations for quality, so our reputation has suffered. Since I joined the team, my main task has been helping to organize improve our production, improve quality, and improve communication within the company between different departments, and we have really stepped up our game in a short amount of time. Now that we have finally gotten to a better place, what is the best way to rebuild our reputation with old customers who stopped working with us because of previous negative experiences? Also, what is the best way to facilitate new business-to-business relationships? I do a lot of cold calling and emailing, but I have little success, and usually don't get a reply. Is there any strategy in the way I can present the company to potential partners? So two-part question here.

Well, first of all, yeah, you should call those people up on the phone and say, Hey, I'm Steve. I'm the President of the company. I wanted to apologize for how we handled business during COVID. We had this issue, this issue, this issue. We were battling these things, and I wanted to talk to you to earn a chance at getting your business back. Please Let's have a meeting, or let me call you, or let's have a discussion. But I want to, at the very least, no matter if you come back to us or not, I wanted you to know that we're better than that, and we're going to do better than that moving forward. You own what you did, and you tell the truth, and you try to earn the business back one by one. There's no one big move you can make to correct that. You have to correct those relationships one by one by one. It takes effort. It takes authenticity. And unless you're willing to call these people and genuinely own and apologize, I wouldn't even do it. Because if you do it half-ass, they're going to think even worse of you. So that's the first thing.

The second thing is that Typically, B2B business is referral business. So what that means is however you're servicing your other B2B customers, you're going to need to do so in a way that completely exceeds their expectations so that the service is so good. What did he say he did? Did he even say? Contract manufacturer. Okay. That you do such a great job with those companies that they are willing to either talk about you or share a story or do a testimonial about you to help your business. So stories sell, bro. And the best stories that sell that bring business are stories of exceeding expectation and going the extra mile and doing things that a company typically do. If you're not willing to do those things, you're going to lose to someone who is. That would be my answer on those things. Make sure that you call those people, get them on the phone. Don't just send them some mass email, don't send them some mass text, don't send them some mass mailer. This is how a lot of people fuck this up, dude. I bought my first Rolls-Royce in 2014, and they sent me a pre-printed thank you card with a fucking signature stamp on it.

It was a $450,000 car. All right? And had they not sent the postcard, I wouldn't have thought anything. I was just like, Cool, I got a Rolls. But because they sent a postcard to me, and it was such a fucking We don't give a fuck thing. It actually made me angry. You see what I'm saying? Now I love Rolls, and I still own a couple, but it gave me the perception that they didn't give a fuck. It was like a let down because I had worked very hard to get to that point to be able to buy that. You see what I'm saying? And I would have been better off had they just not sent me anything or acknowledged anything because I was happy in the first place. So if you mass email these people or mass text these people or mass mail these people and do so in a way that shows you're trying to basically just fucking half-ass it, you're not going to get those people back, okay? Remember, value comes from inefficient action. And when you take inefficient action, people value it because they understand it takes time, energy, and resources to make that happen.

I would sit my ass down in my fucking chair, and I would call every single one of those people and say exactly what I just said you should say. That's what I would do. You're going to get some nos. You're probably going to get some fuck you's, but I bet you're going to get some yeses, too. That's going to be important for the business. I bet you're going to get way more yeses than you think. People do not take ownership. People do not do these things anymore in business. When you do them, people value them and appreciate them. That's how you do business long term. You build relationships. Now, that's a lot easier to do in a business to business situation like these guys are in than it is in a direct to consumer situation like my companies are. But we still do things like that in our direct to consumer business when we fuck up. If we fuck up and we have a situation where five, 600 customers are affected, which happens, by the way, that happens. Because We're putting out thousands and thousands and thousands and thousands of orders. Sometimes there's sections within those order streams that get fucked up.

We get the wrong tickets or we get something happens, and that happens. You know what we do? We call those people up and we say, Hey, man, your shit got fucked up. We're sorry. We apologize. Here's what we're going to do to make it right. And we do that one by one. And we do that. I promise you, if you're in B2B, we're doing tens of thousands more transactions than you on a daily basis, and we can do that. I know you can do it, too.

You touched on something with the Rolls-Royce story. Is that because I never really thought about it like that? But I guess there is this preconceived expectation of the company that the customer will have, depending on the quality, I guess.

That's right.

I never was really-Yeah, if you're a premium product, you better back this up with premium relationship building.

Start to finish. Everything has to be premium. Okay? That's a big deal for you to think about with your business. Do you have a premium product and shitty service like most people do, and they think that their products so good that they can have shitty service? Well, that's a pretty fucking week way to think about your business, because what if you had great service? What if you had great relationship building? How much better would your company actually be? But a lot of motherfuckers are just lazy. They're just lazy operators, or they're second generation or third generation operators that don't know what the fuck they're doing. They don't value what they have. They don't feel personal responsibility for their employees. So they'll say, Well, our products are so good. You can just fucking wait. And, bro, eventually, that sizzles out. Eventually, people get sick of that shit, which is why in the first question with the state people, you guys need to be fucking making sure that you could scale up to meet that demand. That scarcity thing, that will not work forever. Eventually, people will go somewhere else because food is a commodity, bro. I don't give a fuck if I'm eating Western Siszler or fucking Debraga's from fucking...

I'm eating, right? I'm going to eat either way. If I can't get you shit, I'm going to eat something else, all right? The scarcity thing will only work to propel your brand to a certain level, and then you better scale it up to fill that, or you will lose the opportunity. Does that make sense?

Yeah, absolutely. Let me ask you this, too, on the B2B side, because I feel like every single city has that group. Group, of the entrepreneur business groups, all the guys that go to the same bar together. They all know each other's business and what companies they run. Is this something that you... Would that be a recommendation, too? Maybe try to get into those fucking patio bars?

Well, it's always good when people know who you are because their friends might need a contract manufacturer or somebody they know. So, yeah, getting to know the local entrepreneurs or the competitive entrepreneurs entrepreneurs across the country or across the world is a good idea because, dude, there's always opportunities for collaboration or emergency situations where people need help. In our situation, we do manufacturing, but we can't always take manufacturing. We have to fucking say no a lot, right? But we'll say, Hey, what about you can go over here to this guy, you can go over there to that guy, you can go over there to this guy.Competitors.Correct. That's right. It's always a good idea to have good relationships with your competition because eventually you'll be doing business together.

Now, I'm sure some of those circles, though. I don't know about every city, but I feel like for me, that It's going to be difficult because I feel like with this city, there's some, I'm not going to call it snob mentality, but it's the khy pants with the fucking... I just don't know if I could fit that crowd.

What do you mean? You couldn't fit a crowd, it's going to make you millions of dollars. Okay. Yeah, no shit. You need to start thinking different.

Yeah, right.

By the way, you don't have to fit in with the crowd, bro. When you walk into the fucking crowd, they should be asking how they're going to fit in with you. Okay? You shouldn't be trying to be like them. You should be who the fuck you are and let them wonder why the fuck you're so different. That's the whole thing. That's the whole play. That's why your social media sucks. That's why you suck. That's why nobody knows who you are. No one gives a fuck who you are. Not you, but anybody in general. You guys are too afraid to be authentic, and you want to be like everyone else. So what you're saying is, oh, the khy pants and fucking polo. You know the khy clothes. I do, yeah. But the point is that, yeah, I don't give a fuck. I'll show up wearing whatever the fuck I want, and if they don't like it, I don't give a shit. You see what I'm saying? And then that makes him say, Why does this guy like that? Why is he like that? He's not wearing his dickies. He doesn't give a fuck. That guy's cool.

Well, how can he not give a shit? How can he not care? I want to be like that, right? Authentic Identity is an attractive trait. You shouldn't be looking at these groups like, How do I be like them? You should be looking at it like, Hey, I could build relationships with these people and build friendships with these people, but it doesn't define who I am or what I wear or how I behave. I'm still me. I think one of the things that makes me me is that people come in here and they hear me talk in plain language and they see me wear plain clothes, and they're like, How the fuck did this moron fucking do this? Well, maybe I'm not a moron. Maybe you're just making preconceived judgments based upon my appearance and my vocabulary, which is quite high. I just choose to dumb it down so everybody can understand me.

I love it. I love it, man. I love it. Well, guys, Andy, that was three.

Yeah, that was four. That was four. Don't be a whore.

Went from sleepin' on the flow. Now my jury box froze. Fuck a bowl, fuck a stove. Counted millions in a cold. Bad bitch, booted swole. Got her on bankroll, can't fold. Just a no. Headshot, case closed. Close. Can understand me. I love it. I love it, man. I love it. Well, guys, Andy, that was three. Yeah, that was four. That was four. Don't be a whore.