Podcasts are the modern radio, in fact, better. They offer on-demand shows, free information and present huge marketing opportunities beneficial to both advertisers and viewers. Optimal use of SEO for the same can result in significant gains for any business [1].

What is search-engine optimization (SEO)?

To understand the concept of SEO, it is imperative to look at the various parts that it consists of :

Quality of traffic : You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for (2).

SEO Tips for your Podcast

It’s all in the Name (Title): In order to gain attraction, a podcast title must be catchy, precise yet informative at the same time. As it is the first thing that appears, it must make a good first impression in order to push the user to subscribe or listen to the podcast.

Finding the Right Keyword(s): Keywords help with search queries and tell search engines what the article is about. They should be as short as possible so they can be used in various search criteria

Use Rich images: Using rich images can help enhance the conversion rate of a user towards your podcast. In order to optimise this, keywords can also be used on the image in order to create a recall factor for the user.

Optimize your site and media for speed: Having highly active social accounts help raise the profile of your content on search engines and social channels. Google+ is an important channel to ensure the content gets ranked highly.

Reasons to have Podcasts Transcribed:

The reading effect: Reading gives users an option to be able to skim through content and gain an overview of what the transcription is about. Listening to a whole podcast can be time consuming while scanning a document might actually help push them to subscribe to the podcast much faster.

The internet effect: Transcribing podcasts makes the whole process of sharing on social media extremely easy for users. This not only helps in increasing the reach of the podcast but also ensure a high level of engagement, as well as the ability to highlight a particular section of the podcast.

The accessibility effect: Transcripts open a new way for the listener to approach the content of podcasts, by reading them. This also caters to the lesser fortunate sections of society like the deaf or individuals with hearing impairment.

“Text is the secret. Converting podcast recordings into a transcript makes it possible for podcast producers to give listeners a better experience.”

Observer.com

Authors :

Akanksha Tiwari (akanksha.tiwari2@mail.dcu.ie)
Saikruti Kesipeddi (saikruti.kesipeddi2@mail.dcu.ie)
Sumer Jagda (sumer.jagda2@mail.dcu.ie)