The demand for online video content is set to explode in 2019. In fact, research by Cisco predicts that by 2021, 80% of online traffic will be made up of videos.
So if you don’t have video as part of your online strategy yet, then you should. Even the world’s most widely used search engine - Google - has adjusted it’s algorithms to increasingly prioritise websites with video content.
If you are already putting videos online, that’s great! But just slapping a video on to your website or a YouTube channel isn’t going to be enough. With 93% of online experiences starting with a Google search and the top threes results getting 55% of all click throughs, you want to do everything that you can to appear in the crucial first page.
This makes doing video SEO more important than ever, as you would want to ensure that your videos remain searchable, allowing more views and traffic. This is not something you want to ignore.
But how do you optimise your video for SEO you ask? Well, we are here to give you some expert tips that should see your online video skyrocketing up the online search engine rankings.
Identify Successful Keywords
Keywords are how individuals searching YouTube or Google randomly come across your amazing video. They are the words and phrases that people put into the search engine. To know what type of keywords will be successful for your video’s niche you will need to do some research.
But how do you know what words and phrases people are searching for?
One way is to use Google Autocomplete. Just start typing anything into the Google search box and some suggested words and phrases will start to pop up. Let’s say you are thinking about doing a video of you telling some of your favourite jokes. Start typing ‘Best Jokes’ into the search box and you’ll see something like this:
This list includes the most popular words and phrases that individuals on Google are searching for around the topic of ‘Best Jokes’. These are the keywords you should consider using.
If you want to do a deeper dive into finding the right keywords, then I suggest using Keyword Tool.
Keyword Tool finds the keywords that people search for on Google using Autocomplete. (What we just demonstrated above.) The benefit of this tool is that it generates up to 750+ long-tail keyword suggestions for every search term and you can use it absolutely free, even without creating an account. You can also do keyword searches specifically for YouTube, which is extremely useful for video content. Additionally, if you sign up for the Pro Tool, you can get analytical data on search volume, how the keyword is currently trending, and what the competition for this keywords is like. Very useful information.
Say Your Target Keyword in your Video
Once you have identified a successful target keyword or phrase, you need to say it in your video.
I’ll explain more about why this is so important later, but just know that by saying your keyword throughout your video, search engines will be able to better understand that your video is about that term and it will make it easier to find your video in search engine results.
Include the Keyword or Phrase in your Title
Including the keyword or phrase in your title also helps boost your SEO ranking.
Make sure that you don’t just stuff all your keywords into your title and nothing else. You want the title to grab the scrollers attention to get them to click through. Using catchy phrases along with your keywords will help, but stay way from being too clickbait. Popular videos include the phrases like: ‘How To’, ‘Tutorial On’, ‘Tips For’, and ‘Easy Ways’.
Also, you will be able to marginally optimise your video SEO ranking by including the keywords at the beginning of the title. For your video on best jokes, you might include a title like: ‘Best Jokes in the World’ or ‘How to Tell the Best Joke in the World’.
Optimise Your Description
You probably spent a lot of time identifying the best keyword for your video, so keep using it to your advantage. Be sure to include your keywords in the description more than once. Two to four times is optimal.
Also, aim to include a relatively long description, 200 to 300 words. The reason for this is that the video description helps the search engines to understand the content of your video. The more detailed the description, the better that the likes of YouTube and Google know what your video is about and the higher you will rank.
Include a Full Translation of Your Video
Remember at the beginning of this article I said you should include your keyword/s in your video. Well the reason for this is that you want it to appear frequently in the transcript of your video.
It is essential to include a transcript (a word for word text of what was said in your video) alongside your video as it allows search engine to index your content. Simply put, Google can’t scroll through your video’s sound to find what your video is about.
It is possible to make the transcript yourself, but today it is far easier and faster to have an audio-to-text transcription servicer provider like Happy Scribe do this for you. It is inexpensive and accurate too.
However you transcribe your video to text, just make sure you include a transcript with your video so that search engines know what topic your video covers. This will help increase the SEO.
Following these expert tips should help optimise your video for SEO in 2019, and help ensure that your amazing creation ranks highly.
If you have any questions about transcribing your video to text, please don’t hesitate to contact us.