As 2018 winds down, many of us start contemplating about how many mince pies we can eat before we start looking like Santa Claus and we begin wondering what we might expect from our lives in 2019.
For those in the video world, one thing is for certain, online video viewing will continue to explode in 2019. In fact, according to Cisco, online videos will make up 80% of online traffic by 2021.
Along with the demand for more video content, we will see rapid changes next year in the industry. Let’s look at the top trends video-editors need to keep an eye on in 2019, and let’s discuss how transcription of your audio-to-text can keep your content at the top of this massive viewership pile.
Here are the trends to watch:
IGTV Will Become The New King Of Video
In June 2018, Instagram launched IGTV, the new video platform dedicated exclusively to mobile users. It’s becoming one of the hottest ways to distribute video content. In fact, Plannable’s Vlad Callus predicts that “IGTV will become the new YouTube in three to five years, and if you’re joining now, you will catch the big wave.”
The problem with mobile video is that as much of 85% of video views on social media platforms, like Instagram, occur with the sound off. This makes adding subtitles to all of your videos essential. Happy Scribe’s Automatic Subtitle Generator can convert your video-to-text and upload as subtitles in a matter of minutes.
Offering this secondary option for consumption drives up engagement and viewing time. It also allows those who are hearing impaired or speaking a different language to consume, be entertained and get insight from what you’ve created.
Now that Instagram has eclipsed 1 billion users worldwide, it makes sense to start adding video content to IGTV to gain more leads. Just be sure to include those subtitles!
Voice Search Queries Will Continue to Rise
According to ComScore research, half of all smartphone users already employ voice technology through Siri, Alexa, Google Voice Search and others. This number is on the raise. In fact, more than 40% of those only started using voice search queries in the last year.
At the same time, sales for voice-activated home assistants are skyrocketing. One estimate projects that the Echo Alexa alone could increase Amazon’s revenues by $11billion by 2020.
This trend is very clear. We will be speaking more and more to find our internet search queries in 2019.
This causes headaches in the world of search engine optimisation for video content. Simply put, search engines can’t crawl or index visual information. This means that to optimise for voice search you need text to get found.
Once again, this is where converting audio-to-text will be essential for video-editors in 2019. Including both subtitles and a transcript of your video content, enables voice searches to be found easier, which could lead to more site traffic.
Two additional things that will increase the optimisation of voice searches are conversational language and use of specific questions. Luckily, video content is already in a position to capitalise on this aspect of voice searches. In fact, the text-based content of your videos is the perfect template. Just be sure to include a transcript so that it can be indexed.
Long-Form Video Content Will Become the Status Quo
What do we mean by long-form video content?
Simply put, long-form video has a longer duration than normal for its distribution channel. For example a 2 minute commercial might be considered long-form for a TV ad.
Ooyala’s Q1 2108 Global Video Index showed that video viewers spent more time watching long-form content (videos longer than 20 minutes in length) than content of any other length. Their report adds that this milestone means that viewership of long-form video content is becoming ‘the status quo’.
What does this mean for video-editors and the need for transcription services?
As we already mentioned, 85% of videos are consumed without sound. This will not only increase the need for subtitles, but it will also increase the need for full length transcripts to accompany the video.
Time-strapped individuals increasingly want to scan or perform a keyword search through the content first before choosing to engage in the full video. If they can see your video will answer the question they are looking for, then they are more likely to watch it all the way through. Having a full transcription for them to scroll through allows for this.
Over To You
One thing is for sure video consumption is here to stay. But the way that you create and distribute that content will continue to evolve in 2019.
Which of these trends do you think will hold? Which ones will just be fads? Let us know in the comments below.