Improves SEO Rankings
Including subtitles and transcriptions with your podcast increases SEO rankings, as search engines need text to crawl through. The end result is increased viewership.
Makes Social Media Sharing Easier
A transcription of your podcast makes it easier, and more likely, for a listener to copy and paste an interesting quote into their Twitter, Facebook, and Instagram accounts. This is ultimately extends your viewership.
Can Increase Subscription Rates
Studies show that most people prefer to skim through the transcripts of videos first, before deciding to listen/watch the whole thing. Having a transcript of your podcast can help push them to subscribe to the podcast faster.
Easily Extends Your Content
It is quicker to scan transcription text to find interesting content to reformat through different mediums such as social media posts, a blog post, or an engaging e-mail newsletter.
Increases Web Accessibility
The European Federation of Hard of Hearing People estimates that 1 in 10 individuals are either hard of hearing or deaf within the EU. Providing a transcript of your podcast provides an accessible way to extend your content reach.