As a podcaster, you don’t only want to reach more and more people, you want to build an audience that will truly engage with your content.
Search Engine Optimization is key to attract more traffic, nonetheless audio and video files are not retrievable by search engines. The solution is to transcribe podcasts from voice to text, which will be retrievable by Search Engines.
“Text is the secret. Converting podcast recordings into a transcript makes it possible for podcast producers to give listeners a better experience.”
Transcribing your podcasts make them S.E.O. friendly which is considered as the biggest benefit of such practice. Once the podcast is converted from speech to text, your content will be retrievable by search engines which will result in more traffic and visitors. For example, "The American Life" traffic coming from search results increased by 6.68% after they transcribed their podcasts ( Source ).
Transcribing your podcasts make it easier for your users to share quotes on social media. It gives a new way for your users to engage with your podcast, they will be able to highlight or share a particular section of your podcast. If you are publishing in a video format, you can transcribe your podcasts and export it to SRT format for subtitles.
Transcripts give to the listener another way to approach your content, they can now read them. By making your podcast readable through a transcript, you will make your content available to deaf people or individuals with hearing impaired and that’s a good thing.